OpenDoor | Senior Director - Strategy
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Senior Director - Strategy at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Senior Director - Strategy. This is a Full-time position based in Mumbai. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s Cross-channel marketing & Prime Video.
RESPONSIBILITIES
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, media, measurement, data etc.
- Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective.
- Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behavior (from/to).
- Build activation platforms/ideas stemming from data-backed cultural or behavioral insights. Set budget allocation - topline between online/ offline & key channels identified for each to hit the objective.
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project.
- Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media.
- Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
- Build and nurture constructive relationships with the creative agencies.
- Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to) and apply that knowledge to strategy.
- Write / develop agency POVs based on latest trends and developments that matter to our industry/clients.
- Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
QUALIFICATIONS
- At least 12-15 years of relevant experience (strategy, media, consulting)
- Master’s degree in marketing, Communications.
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process.
- Understanding of brand and performance objectives
- Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions.
- Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart.
- More analytical than creative, yet strong in both
- A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed.
- Experience in managing teams, including training, individual growth, and development plans.
- Excellent communication and collaboration skills.
- Vision for where communications strategy and the wider marketing industry is going.
BONUS POINTS
- An MBA is a plus but not a must.
- Prior experience working on a global brand.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.